THE BITE.
When I was a teenager I met a man named Emerson. He operated a small cinder mine near the tiny town where I lived in the Mojave Desert. He scratched out a modest but successful living and supported his family, mining and shipping out truckloads of volcanic cinder for whatever purpose somewhere out there in the larger world. When we met it was short sleeve weather and I could not miss the prominent set of scars on his right forearm when he extended it to shake my hand.
There was no mistaking what they were; those were jaw marks. Two crescent shaped scars, one on the top and one on the bottom of of his muscular and sinewy arm. And so I asked him; What were those from? How did he get such dramatic marks? He smiled easily, unoffended, and told me the story.
To make a bit of extra money, he and some others would trap wild burros and sell them to slaughter houses, ostensibly for dog food. It was the 1960’s, no one cared about the desert, much less about a bunch of jackasses wandering around out there. It was perfectly legal and considered and enterprising way to supplement your income.
It was a relatively simple process. They would build a circular corral in burro country out of railroad ties or whatever was at hand. They would fashion a simple one - way gate that the burros could push open from the outside, but large springs on the hinges would shut it behind them so they could not get out. The trap was completed by putting a bale or two of hay inside, and most importantly, a full water trough. Then, they would just go away for several days and let the burros do the rest.
Burros tend to travel in family groups or small herds, and eventually they would smell and find the corral and the goodies inside. They would wander around the outside, until one of them discovered that by simply leaning on the spring loaded gate it could get inside to the relative feast of sweet hay and a huge supply of water. One by one the others would follow, until the corral would be filled with the entire herd. There was no exit.
A few days later the trappers would return with a large stock truck, load the asses in, and away they would go to the slaughter house somewhere, and the trappers would return home with their money.
The only dicey part was the actual loading process. The traps were constructed with loading chutes, a simple ramp with sturdy, high side rails that funneled the animals from the corral up into the stock truck. One of the trappers would climb into the corral opposite the loading chute, wave his arms, whistle, and generally try to spook the burros a bit. They would find the chute, consider it an escape route, and would literally run up into the waiting truck.
Here’s the thing about wild burros; they fight back. Horses, when faced with a threat will usually panic and tear off in any direction, stampeding, presumably using their speed to get away from a threat. Wild burros may run for a little bit, but when overtaken they will sometimes turn and attack their pursuer. They bite, they kick, they stomp, they roll over on top of adversaries, whatever it takes to stop the threat. They are quite capable of maiming or even killing an attacker, including humans. Catching some wild ass in the desert may be the butt of a lot of jokes, but in reality they are no joke at all when cornered.
So, one of the trappers climbs inside the corral and starts ushering the doomed animals toward the truck. All is going well, until one of the captives freezes in the loading chute and sits down, refusing to go forward or backwards, and jamming the process to a halt. No amount of yelling, cussing or swatting it with a cowboy hat will move the burro. Frustrated, Emerson climbs into the chute alone side the stubborn burro, determined to get it moving. With his left hand he grabs the burros tail, and he wraps his right arm under it’s neck and begins to yank forward on both ends. The burro bucks its’ head, and quickly reaches down and clamps onto Emerson’s forearm, and starts to bite.
The teeth quickly break through all of the dermis layers and into the muscle, and keep going. Those jaw muscles are tough and strong, used to browsing on tough, woody desert shrubs. Into and through the muscles from both sides, they are headed for the bones. They tug on the tendons connecting the muscles to the bones, and the grinding teeth just keep on grinding. The two jaws are headed for a rendezvous somewhere deep within his arm. Emerson can do nothing really except scream; he is trapped in there by the burros’ body weight, and the jaws slowly scissoring through his arm.
After many agonizing seconds, he bends down and bites the burro, hard, on the soft end of it’s nose. The startled animal bucks and lets go, long enough for Emerson to throw himself over the side and out of the chute. His friends scramble to his aid; fortunately no big blood vessels appear to have been gouged, the bones had been missed, but there was lots of muscle damage and two grotesque jaw marks on his arm.
They stop the bleeding and administer whatever first aid they can, and it becomes clear that Emerson will survive. The burro still sits contentedly in the loading chute, refusing to move.
Emerson, once he is patched up and the excitement is over, isn’t done with this jackass. He goes to his truck, gets his 30 - 30 rifle , returns to the loading chute and shoots the burro in the head. No one objects. They drag the dead animal out of the chute and continue their task until it is complete. Emerson then butchers the burro, and that night they all eat it for dinner. True story. You know what they say about paybacks…
















Hello Kevin,
I enjoyed reading your post, ’14 Tips to Up Your Writing Game in 2019′.
I think finding your unique voice is key, especially for newer writers. I’ll definitely check out your interview on Biz Mavens’ podcast.
Learning how to write faster and more accurately (first time) would be a gamechanger. Work in progress. Thanks for great tactics on becoming a better writer.
All the best,
Michael
Hi Michael,
Thank you! I’m glad you enjoyed it.
My podcast interview for Biz Mavens should go “live” any day now. Hopefully everyone will be able to understand me with my accent (and overuse of “ums”). 🙂
Appreciate you stopping by and commenting, Michael. Have a great day!
Hi Kevin, thanks for all those timely reminders and super-useful links all in one place. I’m going straight to Linda’s post on how to speed up your writing because that’s something I always struggle with.
Love your work! Cheers, Mel
Hi Mel,
You’re welcome! Glad you found them so useful.
Yes, increasing writing speed is a good one. “Editing” is the big one for me. The more I edit my posts, the tighter (and, usually, more successful) they are. That’s probably not a coincidence. 🙂
Appreciate the kind words, Mel (especially coming from such a talented writer as yourself)!
Hi Kevin,
A really nice, simple, short post.
I definitely clicked out a few links to check out.
I think it’s also worth clarifying (!) that making a bad writer write good(er), is not impossible, only that quick tips and hacks won’t get you there.
Learning how to write well is like anything. It takes a lot of practise and hard work.
Tips and hacks are what give you and edge.
But learning to write is a serious undertaking.
Great post. Always happy to click through your emails.
Hey Geoff,
Thanks! Back in the day, easy-to-read posts with bite-sized nuggets of info (aka list posts) were my calling card. I hadn’t done one in a while, so this was a fun one to write.
Good clarification. Hard work is vital. And, it’s absolutely possible to go from bad to good if you put in the work. (I slightly tweaked my intro to make sure this point isn’t missed. Thanks!)
Always appreciate your support, Geoff. Thanks for stopping by and commenting!
Hi Kevin,
Thanks for writing the useful post, The difference is that you make your point without promising anything BIG. I completely agreed with you if we improve our writing 5-10%, it would be amazing.
Also, finding a unique voice as a blogger can create HUGE impact on your blogging style and help you enhancing viewership. This will certainly keep you away from the league and help you establishing a unique blogging brand.
Thanks again Kevin, have a wonderful weekend. cheers 😊
-RajatChauhan
Hey Rajat,
Thank you! I’m so glad you liked the post and found it useful.
Absolutely… everyone’s looking to hit a 5-run homerun. “Do this one thing and you’ll be a superstar.” Getting into the top 1% of writers doesn’t happen that way, though. You get there by making a lot of small, incremental improvements.
Work hard, get 5% better. Repeat again and again. 🙂
Hope you have a wonderful weekend, too, Rajat. Thanks for the great comment.
Kevin, I feel the same way here. My hunch is, as you suggested, Work hard, get 5% better. Repeat again and again. Of all your suggestions, I think ‘Sleep With Your Readers’ is most effective.
Also, there is lot to learn from your commenting style and the engagements you create. AWESOME.
I believe engaging with commenters could be the most effective tip for receiving comments.
Moreover, when can we see a new post on ‘Be A Better Blogger’.
Thanks a lot for useful tips.🏆
The two things i took away from this article was
spend just as much time editing your words as you do creating them.
Most readers stick around for fewer than 15 seconds.
that is going to change my process and thinking quite a lot
Hey Matt,
Yes, those are two important takeaways. Those two tips can change the game for a lot of writers!
Thanks for the advice, Kevin.
A very detailed and helpful post you have here.
Do you know of a blogging course that teaches these in-depth?
Looking forward to the best one because I can’t wait to sharpen my ax.
Regards,
Jeremiah
Hey Jeremiah,
You’re welcome! Glad you enjoyed it.
Absolutely. Smart Blogger has several courses that could be great fits. If you’re not already on it, be sure to sign up for our mailing list (any of the various optins or popups we have on the site will do the trick). Then keep an eye out for our next enrollment period.
If you have specific questions, please don’t hesitate to ask.
I just wanted to show appreciation for all the help that i have received after reading your blogs. I realize that success with SEO doesn’t happen over night, it takes time and patience. The new blog helps us focus on the areas we are lacking as a Advertising and Marketing agency in Pune we would love to read more blogs like this in the near future. Excellent job!
You’re very welcome, Mohana.
I think, using more infographic is becoming so crazy to catch user. Instead of writing many words, we should represent in image form in an effective way. I got a lot of better ideas for content making.
nice article
Hey, Kevin. Infographics certainly have their place, and I know a lot of marketers who swear by them.
Honestly i am not good at reading but your article is really easy to read and it helps in a lot of ways.
Thanks for creating this helpful article.
You’re welcome, Mike. Glad you found the post easy to read!
In today’s world everyone wants to be a photographer and a writer. I must say, with smart technology it is much easier to be a photographer than a writer. Writing is a skill and while everyone should be encouraged to write, not all that writing has to go out into the public eye. I read so much rubbish on the internet and while this article is good in telling people how to improve their writing, I don’t believe everyone can or should write. Sometimes, we should just leave it to the professionals! Not everyone is professional. Saying that, write a diary!
Hey Kevin, thanks for the awesome flashbacks!
I can swear on this- none of the gems you’ve mentioned beat the pants off number 3, it’s an art I can offer to preach daily to writers to use and turn whack content to sizzling copies and attract better clients.
Here’s why
I’m a self-taught freelancer and once got lucky to bag a client offering me consistent work throughout the year.
I always did my best though doubted whether my copies used to meet her standards.
Curious, I took some articles I had written for her, copied and pasted their first paragraph on Google to confirm if they were ever posted.
My heart sunk. I was rudely shocked and felt like I wasn’t good enough when copies I found posted were improved versions of the piece I wrote for her, pure magic!
And I started envisioning going broke when she reduced the number of tasks she sent until she sent no longer sent any despite our contract being active.
Predictable, right?
Maybe she found a better substitute? Or I was in the process of moving out. I had to either go hard on freelance writing or go home.
I desperately schemed through several blogs, changing keywords, opening more tabs hoping to land on at least one gem serving as a leg up to my freelance writing career.
Through Jon’s awesome post on Problogger, Smart Blogger fished me out from the site and Shane was the first person to welcome me home with his masterpiece!
The rest is history, never looking back!
Best,
Antony
Hey, Antony. Thank you for the great comment, my friend.
Glad you enjoyed the post and found it to be so beneficial. (And, yes, tip #3 is a great one.)
Don’t write and edit at the same time, I edit my work the following morning and then resume writing again later in the day. This is to offset the uncertainty of making a mistake.
Hey, Ekin. Editing later is a good tip. In fact, it’s one of the strategies we suggest in the “how to write faster” post mentioned in tip #5 above. It works well for a lot of people.
Hello Kevin,
Thank you for sharing this post. I am a new blogger and currently writing a blog about air cargo services and with the tips that you have mentioned above, I will surely use those as my guide on my future blog. Thank you
Hi Kevin,
Thank you so much for your information about article writing. I have a blog. I hope your tips and tricks will help me a lot.
Hi,
Great tips! Writing is the core skill of every blogger and everyone needs improvement day by day. After reading this post I am so confident that my next post will give a 5-10 per cent boost to my blog. Thanks for sharing!
I enjoyed reading your article about writing tips Kevin.
I will have to humbly disagree with you on number 5 though. You do not need Plutonium for time travel.
Did you know that there is a substance on Io, one of the moons of Jupiter that can be used to open a wormhole for time travel?
Thank you for writing an interesting article on writing tips.
R.G. Ramsey
Hi Kevin,
Thanks for providing these amazing tips.
I am going straight to Henneke’s post to beat Writer’s Block.
I love permission to be funny and challenge yourself to write in a weird space.
They’re refreshing points and give me permission to be myself and not stick to the mundane “don’t distract your reader with humor” and “have your workspace, write there every day” or you’ll fail mindset.
Funny things happen when you go to weird places, so I like permission to write about them!
Thanks, Kevin.
Lyn
Hi Kevin,
It’s a wonderful piece of content.
Although I am not a writer, I am trying to practice writing every day. And I will definitely follow your instructions.
I know SEO and I have a blog also. I just want to know should I higher a writer and concentrate only on blogging strategies or I should write myself only?
Thanks
Dipanjan Biswas
Hi Kevin,
Thanks for this very extensive list of advice, tips and insights. Keep it up.
Regards,
Amna Hafeez.
I am doing really hard to writing blogs. As I read this blog I found I am doing many mistakes.
These are really unique tips for writing a good blog.
Thanks for sharing
Regards,
Kishor Sasemahal
Lots of great tips. My favorite is to BE UNIQUE! Everyone else is already taken.
Hey Kevin,
Great article, as much from the format as the content. I’ll reference that later. I just wanted to say how much I enjoyed a couple of the tips you shared in the podcast over on Biz Mavens.
I’ve heard many times that, as a beginning writer you need to find your own voice. I’ve heard many times to write like you talk. But the most interesting tip, for me at least, is the concept of Easter Eggs.
Whether in video games or Marvel movies (I’ve always been a Marvel guy), I love finding Easter eggs that refer back to the original comic books or other movies in the MCEU.
Or in video games when the developer has some obscure reference to another game they’ve developed.
That’s fun for me as a fan and therefore a great way for me to add my interests & personality to posts without trying too hard to be “funny”.
In addition to adding my own personality to the post, Easter eggs are great way to ensure I don’t sound like Jack Nicholson, Christian Slater or William Devane. 😀
Now for the structure of this post. I’m saving this post as a reference because of the structure as much as the content. Here’s why I think its ingenious:
1. Its a list post – possibly the most popular type of post far and above all others.
2. By including the additional SmartBlogger resources in the footer of each list item, you increase audience engagement and make Google very happy. Improving your ranking for the niche. Even though SmartBlogger no longer really needs that.
3. A few of the additional resources link to external blog/sites. This establishes SmartBlogger as an authority and leverages the other sites popularity and introduces SmartBlogger to their audience. Again, SmartBlogger is so huge, you really don’t need the other sites audience.
But its cool to see that SmartBlogger still uses those same techniques even as a behemoth in the blogging niche.
Thank you for wonderful tips. Really appreciate all the mentioned points. Very useful for any blogger , writers, or content strategist.
You have told in a brilliant way about how to become a successful writer. Awesome information. Thanks for sharing this post.
This list shows writing is not for everyone… 🙂 But someone like me can continue trying and learning … Thanks for sharing..
Thanks for the tips! Enjoyed reading it, I also find it useful 🙂
Hi Kevin,
Thanks for creating this helpful article! Enjoyed reading it, I also find it useful 🙂